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Madloba and Yandex: Why This Matters for Your Business

Most promotion tools for businesses in Georgia are focused on Google. This is correct - but incomplete. A significant portion of tourists and new residents of Georgia search for services through Yandex. And this is exactly where Madloba offers a competitive advantage that most business owners are unaware of.

Who Uses Yandex in Georgia

Yandex is the primary search engine in Russia and is popular among Russian-speaking populations across the post-Soviet world. In Georgia, it is actively used by:

  • Tourists from Russia, Belarus, Kazakhstan, and other Russian-speaking countries
  • Expats who have relocated to Georgia in recent years
  • Property buyers from CIS countries looking for homes in Batumi and Tbilisi
  • Those for whom Facebook is blocked or unfamiliar

How Madloba Appears in Yandex

Madloba.info is one of the few Georgian directories that consistently indexes in Yandex for Russian-language queries about Georgia. This happens because:

  • All listings have a Russian-language version
  • The site is technically optimised for indexation

Approximately 25% of Madloba's search traffic comes from Yandex - meaning one in every four users who finds the site through search arrives from Yandex.

Which Businesses This Matters Most For

Category Why users search through Yandex
Restaurants and cafes A habit of searching for “where to eat” through Yandex Maps
Dentistry and medicine Users search in Russian and trust Russian-language reviews
Legal services Residence permits, taxes, real estate purchases — queries in Russian
Real estate and rentals Buyers and tenants from CIS countries
Construction companies Investors from Russia and CIS countries
Hotels and apartments Tourists book through familiar platforms

What Your Listing Needs to Work Well in Yandex

For the Yandex audience, especially important are:

✅ Description in Russian - clear, specific, without machine translation errors

✅ Genuine reviews in Russian - users trust them

✅ Company responses to Russian-language reviews

✅ Complete contact information

All of this is part of a standard Madloba listing. For maximum reach - including on Yandex Maps as a separate platform - assistance is available through Madloba Consult.

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